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Track Your Marketing For $80 a Year – Or Less

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Landing pages are great.  You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net.  Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel.  But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange.  Sometimes, the prospect just has to call you.

But how do you know which ad the prospect is responding to?

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Making Real Business Connections

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I’m guilty of abusing new connections.  But worse, I’m guilty of magic thinking when it comes to connections. Making a business connection is a first step in a process that requires a lot of work.  In the past, I’ve made connections and then launched into sales pitches.  This happens to me a lot – and … Read more

Why Free Stuff Sux

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I’ve been talking with a lot of people lately about ‘building your email list.”  Rule #1, they say, is give something away for free.  Okay, there’s merit in that suggestion I suppose.  But quantity does not equal quality.  If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you.  You want to charge people on your list for what they get.

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