Skip to main content

Marketing Your Biz

Blog

A Better Chance At Getting Found By The Media

1) Write timely posts that contribute to current discussions and tag them with appropriate keywords. 2) Make it easy ...

Video – Using Your RecEx Status

Using RecEx Status from Scott Gardner on Vimeo.

Video – EPM

Expert Proof Materials from Scott Gardner on Vimeo.

Video – RecEx Status Explained

Recognized Expert Status from Scott Gardner on Vimeo.

The Expertise Tree

Very much like the tree falling in the forest, if you have expertise and no one knows it, are you an expert?

Inverting The Sales Process

By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process?  The first and most basic version is the lone salesman, out trudging the road and knocking on doors.  If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face.  We trudge to the next door and try again.

(more…)

Be Super Human