This post is all about you. I want to know: marketing-wise, what’s working for you? How are you getting the attention of prospects? What media are you using? Blogs, podcasts, video, articles, social media sites – what?
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually. (more…)