Blog
A few years back, I wrote a short book on how to put together a membership website using WordPress and different memb...
April 8, 2020
There are three types, or levels, of loyalty programs you can implement: 1) Basic 2) Intermediate 3) Advanced Let’s l...
March 19, 2020
Here’s what really ticks me off about LinkedIn – I routinely get emails from my connections, offering to ...
January 7, 2020
All the other companies are running Black Friday (or some other holiday) promotions – you should probably run o...
November 26, 2019
The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own pr...
October 11, 2019
I recently created some signs for a convention table and pasted them on foamcore. Of course, the board did not have a...
October 9, 2019
So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, ...
August 15, 2019
Companies may pay, but it’s individuals who actually buy your products and services. From my forthcoming book, ...
August 1, 2019
Once upon a time There’s an apocryphal story about a tuna cannery at the turn of the 20th century. Canned salmo...
July 1, 2019
It doesn’t matter if you’re starting a new business, or thinking about an existing one. Here’s a marketing outline that will cover about 95% of all the businesses I can think of, regardless of type or industry. (more…)
May 29, 2018