Blog
Here’s what really ticks me off about LinkedIn – I routinely get emails from my connections, offering to ...
January 7, 2020
In the last article, I mentioned the three main types of posts for a Facebook business page: Tells, Asks and Sells.&n...
December 16, 2019
The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own pr...
October 11, 2019
I recently created some signs for a convention table and pasted them on foamcore. Of course, the board did not have a...
October 9, 2019
Do you have any more comparisons to add? Write them below.
June 7, 2019
I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.
September 10, 2018
Fiction and nonfiction book sales are like horses and zebras. They look kind of alike, and their related in their DNA, but they ain’t nothin’ alike.
I don’t bother trying to sell my nonfiction. It should be an enticement to something bigger. Let’s say you self-publish a nonfic ebook and make $15 every time you sell a copy. You sell 1,000 and you’ll get $15k. BTW, unless you’re a name, you’re not going to sell 1,000 copies at a price that will net you $15 each. (more…)
September 5, 2018
I tell my direct marketing clients to create Expert Proof Materials (usually books, but sometimes DVDs or CDs) and ha...
July 6, 2017
We wish you all a happy and safe 4th of July. Be ready to work on the 5th! Hehe.
July 3, 2017
My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it! T...
May 26, 2017