Blog
You may control your Facebook page, but you shouldn’t try to own it. Not if you really believe in the concept o...
January 16, 2020
I’m going to be doing a marketing promo starting in February for a client. It’s a martial arts school tha...
January 21, 2019
I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.
September 10, 2018
The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the...
July 6, 2018