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Facebook Page Posts 02 – Scheduling

In the last article, I mentioned the three main types of posts for a Facebook business page: Tells, Asks and Sells.&n...

Facebook Page Posts 01 – Intent

Many businesses, large and small, have a page on Facebook for their business. If they’re lucky, they actually c...

A Cost Comparison

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Write – But Don’t Sell – Your Nonfiction Book

Courtesy LeadingAuthorities.com

Fiction and nonfiction book sales are like horses and zebras. They look kind of alike, and their related in their DNA, but they ain’t nothin’ alike.

I don’t bother trying to sell my nonfiction. It should be an enticement to something bigger. Let’s say you self-publish a nonfic ebook and make $15 every time you sell a copy. You sell 1,000 and you’ll get $15k. BTW, unless you’re a name, you’re not going to sell 1,000 copies at a price that will net you $15 each. (more…)

Why You Need Lots Of Landing Pages

Whenever you’re promoting something, and you want the person to go online to a web page, you need a custom landing pa...