Blog
Whenever you’re promoting something, and you want the person to go online to a web page, you need a custom landing pa...
August 22, 2018
Landing pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel. But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange. Sometimes, the prospect just has to call you.
But how do you know which ad the prospect is responding to?
April 9, 2018
Most new sales and business folks think of their market – that is, the people who will buy their product or service – is anyone at all. Anyone at all, given the right price or motivation, could possibly buy whatever you’re selling. (more…)
May 23, 2017
I used to hate it when people gave me explanations like I’m about to give you. I wanted a magic formula –...
May 5, 2017
Action 2 of 7 – create a profile of your target market avatar.
March 27, 2017
Customer service is how your organization helps customers before, during and after a purchase. From customer support...
July 26, 2016
When customers are happy they keep your products longer, they spend more over time, and they share their happiness wi...
July 19, 2016
Marketing vs Sales from Scott Gardner on Vimeo. Are marketing and sales really two different things?
March 16, 2016
Get To Know YPC from Scott Gardner on Vimeo. Compile a complete profile of your perfect customer. One of the best way...
February 17, 2016
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