Blog
Landing pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel. But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange. Sometimes, the prospect just has to call you.
But how do you know which ad the prospect is responding to?
I’ve been talking with a lot of people lately about ‘building your email list.” Rule #1, they say, is give something away for free. Okay, there’s merit in that suggestion I suppose. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you. You want to charge people on your list for what they get. (more…)
When marketing your product or service, you want to identify the people who are most likely to buy your product or service. Not all bald men buy toupees. Not all thirsty women buy Diet Coke. You want to find out what the qualities are about the individuals in your target market that make it more likely they’ll buy what you’re selling. (more…)