expert – Marketing Your Biz

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Another Flub

I tell my direct marketing clients to create Expert Proof Materials (usually books, but sometimes DVDs or CDs) and ha...

July 6, 2017

Circle of Three P’s: Self Promotion & Digital Media

In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually. (more…)

July 7, 2016

A Better Chance At Getting Found By The Media

1) Write timely posts that contribute to current discussions and tag them with appropriate keywords. 2) Make it easy ...

July 5, 2016

Video – Using Your RecEx Status

Using RecEx Status from Scott Gardner on Vimeo.

May 25, 2016

Video – EPM

Expert Proof Materials from Scott Gardner on Vimeo.

May 18, 2016

Video – RecEx Status Explained

Recognized Expert Status from Scott Gardner on Vimeo.

May 11, 2016

The Expertise Tree

Very much like the tree falling in the forest, if you have expertise and no one knows it, are you an expert?

April 28, 2016

Inverting The Sales Process

By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process? The first and most basic version is the lone salesman, out trudging the road and knocking on doors. If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face. We trudge to the next door and try again.

(more…)

September 9, 2013

Be Super Human

April 9, 2013