Blog
Companies may pay, but it’s individuals who actually buy your products and services. From my forthcoming book, ...
August 1, 2019
I’m guilty of abusing new connections. But worse, I’m guilty of magic thinking when it comes to connecti...
January 29, 2018
Action 2 of 7 – create a profile of your target market avatar.
March 27, 2017
It’s called social media for a reason. From my forthcoming book, Profile Your Target Market
January 2, 2017
Get To Know YPC from Scott Gardner on Vimeo. Compile a complete profile of your perfect customer. One of the best way...
February 17, 2016
A few days ago, I saw a post on social media that people were celebrating National Smile Day. What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing. Business people are missing out! Nearly every day of the year has some celebration attached to it. Pick a few, and ride their coat tails to a profitable promotion. (more…)
October 5, 2015