Blog
The point of an email list is to engage with the people on it, and to build a relationship with each person. Ultimately the point of the relationship is to make sales – either to the person on the list, or through them to people they know.
That said, if a person on your list is not engaging with you by at least opening your emails (hopefully reading the content and clicking on the links) at least some of the time, you’re wasting your effort and their time by continuing to email them. You should periodically “wash” your email list by attempting to re-engage with the individuals and, if that doesn’t work, removing them from your list. A small, dedicated and engaged audience is better than a larger audience that doesn’t give a damn about you. (more…)
I dumped Sprint. Their “customer service” doesn’t actually exist. The store where I bought (no – apparently leased) my phone wouldn’t help me lower my bill. “We don’t do that here.” (more…)
I’ll be 50 years old in a few months. Next week, the karate school where I train – CNY Karate – is hosting masters from our home dojo in Okinawa City, Okinawa, Japan. Some of these people have been training in karate longer than I’ve been alive. As I was talking with one of the classes a couple nights ago, they asked me what the Okinawan karate-ka would be going over with us. Advanced techniques? Spinning jump kicks? Breaking boards while flying through the air?
No. They’ll be drilling us on the basics. In karate, that’s a small handful of blocks, punches and kicks. These basic building blocks can be put together in nearly endless combinations to achieve a martial artist’s goals. These can range from simple protection, repelling an opponent, causing limited physical damage, serious damage, or even death. Overall, the practice of the physical aspects of karate are really about learning to control your own body, mind and spirit.
I was speaking to a friend of mine today when he asked, “Did you hear the news?”
Seems a small, well-respected Italian restaurant near him is moving down the road into a building that has housed at least three major chain restaurants in the last 30 years. This building is literally 4 times larger than their current location.
I love this restaurant. It’s romantic, it’s intimate. The food is great, and because they can’t fit that many people in the place at one time, it comes out hot, fresh and hand-made just for you. We lamented the fact that, if the move is real, it will doom this restaurant. They’ll be out of business by February.