Blog
Landing pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel. But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange. Sometimes, the prospect just has to call you.
But how do you know which ad the prospect is responding to?
This post is all about you. I want to know: marketing-wise, what’s working for you? How are you getting the attention of prospects? What media are you using? Blogs, podcasts, video, articles, social media sites – what?
So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on. What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things. (more…)
So when you’re getting ready to go, you need a system or process. And let me tell you a bad system or process is better than no process at all. What I mean is, you can always change things and move things in the direction that you want to go. But you can’t do that until you get going. You get going by using a process or system and it doesn’t matter. I’m specifically talking about marketing but it could be for anything. (more…)
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