Blog
A few days ago, I saw a post on social media that people were celebrating National Smile Day. What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing. Business people are missing out! Nearly every day of the year has some celebration attached to it. Pick a few, and ride their coat tails to a profitable promotion. (more…)
Let’s say you wanted to build a house. Somehow, you got all the tools and materials to build it dropped on your empty lot. How long until you’d be able to live in it?
Well, that depends. If you hire a team of contractors and laborers, you might be able to move in in just a couple months. If you and a couple buddies work at it during the week, maybe less than a year. If you work on it at night and on weekends, it’s going to take a lot longer. And if you do nothing at all? That’s easy – never. (more…)
We have a client who runs a tiny, local restaurant review site. As you may know, we advise our clients that advertising – paying to put yourself in front of others – should be the last thing they consider when putting together their marketing plans. Not because "it's a rip-off" or some other negative reason, but because there are a ton – hell, two tons of things you can do for free or at minimal cost that will put you in front of your audience before finding a medium and paying them for some space.
But in examining or client's options, we had to agree that is was time to begin to advertise. We wanted to put their web site in front of people in their area who were looking for "restaurant reviews" right now, but we didn't want it to cost an arm and a leg. This is a tiny site, and is still not breaking even. So we went with Google AdWords, and set a daily budget that would barely get you a cup of hot stuff at your favorite coffee house.
- 1
- 2