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I’ve been talking with a lot of people lately about ‘building your email list.” Rule #1, they say, is give something away for free. Okay, there’s merit in that suggestion I suppose. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you. You want to charge people on your list for what they get. (more…)
A few days ago, I saw a post on social media that people were celebrating National Smile Day. What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing. Business people are missing out! Nearly every day of the year has some celebration attached to it. Pick a few, and ride their coat tails to a profitable promotion. (more…)