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Video – EPM

Expert Proof Materials from Scott Gardner on Vimeo.

Video – RecEx Status Explained

Recognized Expert Status from Scott Gardner on Vimeo.

The Expertise Tree

Very much like the tree falling in the forest, if you have expertise and no one knows it, are you an expert?

Video – Convincing YPC To Buy

Convincing YPC to Buy from Scott Gardner on Vimeo. Once you know where to contact your perfect customer, what do you ...

Video – Get To Know YPC

Get To Know YPC from Scott Gardner on Vimeo. Compile a complete profile of your perfect customer. One of the best way...

Use Holidays To Schedule Promotions

calendar-cartoon-train-kids-white-background-48000267A few days ago, I saw a post on social media that people were celebrating National Smile Day.  What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing.  Business people are missing out!  Nearly every day of the year has some celebration attached to it.  Pick a few, and ride their coat tails to a profitable promotion. (more…)

Put Your Business Site To Work

Coding sites and how they look is of secondary concern.  If you have a site for your business, it needs to function &...

ASK And ACT Pic

Inverting The Sales Process

By becoming a RecEx, and producing Expert Proof Materials (EPM), our main aim is helping our clients to invert the typical sales process – or at least pave the sales path to make it smooth going.

What is the stereotypical sales process?  The first and most basic version is the lone salesman, out trudging the road and knocking on doors.  If Ms. Prospect has just a few minutes, we can introduce her to a product or service that will – ah, another door closed in our face.  We trudge to the next door and try again.

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Mine For Your Gold

How do most people find gold?  Well, they look at the ground and pick up shiny rocks.  They see another one a few fee...