Blog
My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it! T...
May 26, 2017
Most new sales and business folks think of their market – that is, the people who will buy their product or service – is anyone at all. Anyone at all, given the right price or motivation, could possibly buy whatever you’re selling. (more…)
May 23, 2017
It’s called social media for a reason. From my forthcoming book, Profile Your Target Market
January 2, 2017
When it comes to marketing and sales, discrimination can be a good thing. Of course, I'm not talking about discriminating against someone based on their ethnicity, their religion, or any other negative reason.
What I'm talking about is taking a pool of "all potential clients" and making (sometimes difficult) marketing decisions based on demographics or other factors that will aid you in your promotional efforts.
March 3, 2014