Blog
Companies may pay, but it’s individuals who actually buy your products and services. From my forthcoming book, ...
August 1, 2019
I dumped Sprint. Their “customer service” doesn’t actually exist. The store where I bought (no – apparently leased) my phone wouldn’t help me lower my bill. “We don’t do that here.” (more…)
April 7, 2017
It’s Not Fair from Scott Gardner on Vimeo. Most customer service policies are unintentionally constructed to pu...
March 30, 2016
The Ultimate Vendor from Scott Gardner on Vimeo. What does YPC want? The ultimate vendor. What does it take for you t...
March 23, 2016
Customer Or Sale? from Scott Gardner on Vimeo. Which is more important – making a sale, or making a customer?
March 9, 2016
Convincing YPC to Buy from Scott Gardner on Vimeo. Once you know where to contact your perfect customer, what do you ...
March 2, 2016
Hunting YPC from Scott Gardner on Vimeo. Once you have a bio of your perfect client, it’s time for you to track...
February 24, 2016
Get To Know YPC from Scott Gardner on Vimeo. Compile a complete profile of your perfect customer. One of the best way...
February 17, 2016
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