promotion

Plan Your Promotions 01

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So you want to run a promotion, huh?  Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, or hire a band to play outside your store. Before you just hand off a credit card or write a check to make things happen, there are a number of things you should … Read more

Why You Need Lots Of Landing Pages

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Whenever you’re promoting something, and you want the person to go online to a web page, you need a custom landing page.  Whether it’s an actual advertisement, or a link from someone else’s site, or even a media release you put out, each one of those should have it’s own, distinct landing page. A landing … Read more

Circle of Three P’s: Self Promotion & Digital Media

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8494414 - screws screwed in wood with wood shavingsIn the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short.  These could be books, DVDs, online instructional courses, or almost anything else.  Regardless of the end product, there’s a system to producing them.  Well, a cycle actually.

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Use Holidays To Schedule Promotions

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calendar-cartoon-train-kids-white-background-48000267A few days ago, I saw a post on social media that people were celebrating National Smile Day.  What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing.  Business people are missing out!  Nearly every day of the year has some celebration attached to it.  Pick a few, and ride their coat tails to a profitable promotion.

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