Blog
So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, ...
August 15, 2019
Whenever you’re promoting something, and you want the person to go online to a web page, you need a custom landing pa...
August 22, 2018
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually. (more…)
July 7, 2016
Social Marketing from Scott Gardner on Vimeo.
June 15, 2016
The Last Thing from Scott Gardner on Vimeo. After you’ve gotten all your other marketing efforts in place, it&#...
February 3, 2016
A few days ago, I saw a post on social media that people were celebrating National Smile Day. What amazes me is that it was from an author I’m connected with, and she was only mentioning it in passing. Business people are missing out! Nearly every day of the year has some celebration attached to it. Pick a few, and ride their coat tails to a profitable promotion. (more…)
October 5, 2015
We have a number of clients who have published books, or put out instructional DVDs. Some of them have had a hard ti...
August 16, 2013