Blog
I tell my direct marketing clients to create Expert Proof Materials (usually books, but sometimes DVDs or CDs) and ha...
July 6, 2017
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually. (more…)
July 7, 2016
The Last Thing from Scott Gardner on Vimeo. After you’ve gotten all your other marketing efforts in place, it&#...
February 3, 2016