Personal

Getting Me To Take A Chance On You

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Here’s what really ticks me off about LinkedIn – I routinely get emails from my connections, offering to “help” me. Usually it’s web site design and/or SEO. First, they have no idea what Agile’ does – who it’s target markets are, or what kinds of services it provides for clients. These folks routinely refer to … Read more

Facebook Page Posts 02 – Scheduling

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In the last article, I mentioned the three main types of posts for a Facebook business page: Tells, Asks and Sells. At their most basic, they do exactly what the name says. In this article, we’re going to talk about a way to connect with your followers that has nothing to do with the content of your … Read more

Trip-over Marketing

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The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own prospects will trip over you. And by that I mean – Use educational message media to Target your core audience In a place they don’t expect to see you, in order to Demonstrate the value … Read more

Standing Sign Backers

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I recently created some signs for a convention table and pasted them on foamcore. Of course, the board did not have any “native” way to stand, so I created these backers. Print onto 8.5″ x 11″ cardstock (makes 2 stands per sheet) and cut along the red lines. Fold inward on the blue lines, glue … Read more

Experimenting On Myself

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I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.
 
The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.

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Write – But Don’t Sell – Your Nonfiction Book

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Courtesy LeadingAuthorities.com

Fiction and nonfiction book sales are like horses and zebras. They look kind of alike, and their related in their DNA, but they ain’t nothin’ alike.

I don’t bother trying to sell my nonfiction. It should be an enticement to something bigger. Let’s say you self-publish a nonfic ebook and make $15 every time you sell a copy. You sell 1,000 and you’ll get $15k. BTW, unless you’re a name, you’re not going to sell 1,000 copies at a price that will net you $15 each.

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Another Flub

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I tell my direct marketing clients to create Expert Proof Materials (usually books, but sometimes DVDs or CDs) and have them on hand to use as business cards. Didn’t follow my own advice today. Met a young lady today in a coffee shop to talk about teaching her clients – other entrepreneurs. Took a book … Read more

Interview – Target Market Book

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My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it!  The always gracious Melissa Smith, a Virtual Assistant Staffer & Consultant, interviewed me for a discussion she was having with her virtual assistant students.  If you’re looking for a virtual assistant, or if you’re a VA and … Read more