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Trip-over Marketing

The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own pr...

Video – Explore The Options

Explore the Options from Scott Gardner on Vimeo. Once you decide to embark on a new or expanded marketing campaign, t...

Barely Getting Up To Do Powerful Work

I know I don’t often write about public relations, but I do think activities in the field are essential for the...

The Story of Dave

Dave Johnson ran a small rug cleaning business in Central City. He had a name for the business that told clients exactly what he did – Dave's Superior Carpet Cleaning. After doing some research on what other cleaners in the area charged, he determined that his rates were right in the middle – not too high, and not too low.

Dave had higher aspirations, though. He wanted to do better than just squeek by. He wanted to make enough money to support his family comfortably, but he also wanted to have the time to spend with them. Dave wanted to make more money than his competition, and work fewer hours. He saw some of the cleaning businesses in other cities with their large, flashy trucks and new he could do just as well himself.

While Dave was looking for help, he came across ProfitAsAnExpert.com – Agile' Marketing's training system on increasing his wealth as a Recognized Expert. Dave looked it over and decided that the cost was worth it, and he'd give it a try.

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