Skip to main content

Marketing Your Biz

Blog

A Cost Comparison

Do you have any more comparisons to add? Write them below.

Video – Never Give A Discount

Never Give A Discount from Scott Gardner on Vimeo.

Video – High Prices Are Good

High Prices Are Good from Scott Gardner on Vimeo.

Another View On Pricing

While this link specifically talks about pricing for photographers, you could substitute almost any profession here.

On one hand, I agree with what they’re saying: Sell the emotional aspects of your service first.  If people decide they want the quality and peace of mind you offer, they’ll be more willing to pay a price that’s higher than they expected.

(more…)

Raise Your Prices Right Now

Let me be blunt: you need to start raising your prices.  However, this pricing must be in context.  Pricing, like eve...

Raise Your Prices!

A $1,200 hair cut?  People are lining up for them. Business Week Article