Process – Tools – Templates
So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, or hire a band to play outside your store. Before you just hand off a credit card or write a check to make things happen, there are a number of things you should … Read more
Companies may pay, but it’s individuals who actually buy your products and services. From my forthcoming book, Profile Your Target Market
Keep one or more copies of your plan in front of you every day.
Learn the rules first. Then you can learn why, when, and how to break them.
Once upon a time There’s an apocryphal story about a tuna cannery at the turn of the 20th century. Canned salmon was the dominant fish sold over most of the US. An exec with the tuna cannery compared all the features of his tuna with the features of canned salmon. One of the biggest differences … Read more
How do you walk a thousand miles? The same way you walk ten feet – one step at a time.
Following a great plan well can be explosive!
If your plan isn’t in front of you every day, you’ll never follow it.
Do you have any more comparisons to add? Write them below.
I’m going to be doing a marketing promo starting in February for a client. It’s a martial arts school that just moved to a new location, which means they’re looking for new students. About 80% of their students are children. Of course, kids don’t sign up for karate classes, nor do they pay for their … Read more