Marketing – general – Page 2

I’m going to be doing a marketing promo starting in February for a client. It’s a martial arts school that just moved to a new location, which means they’re looking for new students. About 80% of their students are children. Of course, kids don’t sign up for karate classes, nor do they pay for their … Read more

Experimenting On Myself

May 7, 2020September 10, 2018 by adminmyb

I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.

The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.