Process – Tools – Templates
Tip 6 of 6 for crafting content your target audience wants to consume. Make your releases both regular and substantive.
Tip 4 of 6 for crafting content your target audience wants to consume. Involve others in your content.
Tip 3 of 6 for crafting content your target audience wants to consume. Have someone you trust look over your message before you publish.
From engaging webinars to virtual meetings, video conferencing is a necessary tool that can set the stage for expanding your audience, pitching ideas, and help you achieve your business goals. As more and more businesses and individuals are taking advantage of using video conferencing to boost their business, many are still making major mistakes. This … Read more
Tip 2 of 6 for crafting content your target audience wants to consume. Craft messages that are timely and compelling.
Tip 1 of 6 for crafting content your target audience wants to consume. Know your target audience, and what they want to read and see.
In the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short. These could be books, DVDs, online instructional courses, or almost anything else. Regardless of the end product, there’s a system to producing them. Well, a cycle actually.
What is a Recognized Expert?
When people go looking for a product or service, they're often confronted with lists of people or companies that may or may not provide the solutions they're looking for. They're then faced with somehow deciding which of these providers is the correct choice. What do many people do? They ask their friends and family for recommendations. Most of the time, the mere recommendation is the only research we do to find a solution provider.
So how does a business person get to be the solution provider being recommended? By having the qualifications – the experience, certifications and testimonials – that set them apart from the competition. They can publicly prove their expertise in a number of ways. People see these proof materials, and recognize them for the experts that they are. They are granted Recognized Expert Status by the public.
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It’s very short, but there’s absolutely no fluff. Early readers have described it as “direct, logical and easy to understand.” RecEx Status is the tool we help our clients to develop and apply. It adds leverage to all your other marketing efforts. You can find the print version here – http://amzn.to/1rPXbOB We’ll be running special … Read more