Process – Tools – Templates
A few years back, I wrote a short book on how to put together a membership website using WordPress and different membership site plugins. Recently, a client asked me about protecting a discussion website. I thought I’d look at WP-Members by RocketGeek again. It was the “cheapie” membership option I explored in the book. The … Read more
There are three types, or levels, of loyalty programs you can implement: 1) Basic 2) Intermediate 3) Advanced Let’s look at each of them individually. Basic Just about as simple as it gets for both the business and the customers. A basic program is great for places that want to promote one or two main … Read more
You may control your Facebook page, but you shouldn’t try to own it. Not if you really believe in the concept of social media, and want to provide your target audience with exactly what they want (and will therefor pay for). As I have repeatedly said – and will say again – “It’s called social … Read more
Here’s what really ticks me off about LinkedIn – I routinely get emails from my connections, offering to “help” me. Usually it’s web site design and/or SEO. First, they have no idea what Agile’ does – who it’s target markets are, or what kinds of services it provides for clients. These folks routinely refer to … Read more
In the last article, I mentioned the three main types of posts for a Facebook business page: Tells, Asks and Sells. At their most basic, they do exactly what the name says. In this article, we’re going to talk about a way to connect with your followers that has nothing to do with the content of your … Read more
Many businesses, large and small, have a page on Facebook for their business. If they’re lucky, they actually control it! Some have been set up by fans, or by cyber-squatters, hoping to milk the business for some cash. But that’s all beside the point. Facebook pages are one of prime platforms that come to mind … Read more
All the other companies are running Black Friday (or some other holiday) promotions – you should probably run one, too. But what are your objectives? I mean, what do you want to achieve with your sale? Here are some points to keep in mind. Attracting new clients A lowball price is almost always guaranteed to … Read more
The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own prospects will trip over you. And by that I mean – Use educational message media to Target your core audience In a place they don’t expect to see you, in order to Demonstrate the value … Read more
I recently created some signs for a convention table and pasted them on foamcore. Of course, the board did not have any “native” way to stand, so I created these backers. Print onto 8.5″ x 11″ cardstock (makes 2 stands per sheet) and cut along the red lines. Fold inward on the blue lines, glue … Read more
So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, or hire a band to play outside your store. Before you just hand off a credit card or write a check to make things happen, there are a number of things you should … Read more