Blog
Keep one or more copies of your plan in front of you every day.
July 11, 2019
Learn the rules first. Then you can learn why, when, and how to break them.
July 4, 2019
Once upon a time There’s an apocryphal story about a tuna cannery at the turn of the 20th century. Canned salmo...
July 1, 2019
How do you walk a thousand miles? The same way you walk ten feet – one step at a time.
June 27, 2019
If your plan isn’t in front of you every day, you’ll never follow it.
June 13, 2019
Do you have any more comparisons to add? Write them below.
June 7, 2019
I’m going to be doing a marketing promo starting in February for a client. It’s a martial arts school tha...
January 21, 2019
I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.
September 10, 2018
Fiction and nonfiction book sales are like horses and zebras. They look kind of alike, and their related in their DNA, but they ain’t nothin’ alike.
I don’t bother trying to sell my nonfiction. It should be an enticement to something bigger. Let’s say you self-publish a nonfic ebook and make $15 every time you sell a copy. You sell 1,000 and you’ll get $15k. BTW, unless you’re a name, you’re not going to sell 1,000 copies at a price that will net you $15 each. (more…)
September 5, 2018