Blog
There are three types, or levels, of loyalty programs you can implement: 1) Basic 2) Intermediate 3) Advanced Let’s l...
March 19, 2020
You may control your Facebook page, but you shouldn’t try to own it. Not if you really believe in the concept o...
January 16, 2020
Here’s what really ticks me off about LinkedIn – I routinely get emails from my connections, offering to ...
January 7, 2020
In the last article, I mentioned the three main types of posts for a Facebook business page: Tells, Asks and Sells.&n...
December 16, 2019
Many businesses, large and small, have a page on Facebook for their business. If they’re lucky, they actually c...
December 10, 2019
All the other companies are running Black Friday (or some other holiday) promotions – you should probably run o...
November 26, 2019
The lesson I repeat most often to my clients and prospects is this: put your marketing messages somewhere your own pr...
October 11, 2019
I recently created some signs for a convention table and pasted them on foamcore. Of course, the board did not have a...
October 9, 2019
So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, ...
August 15, 2019
Companies may pay, but it’s individuals who actually buy your products and services. From my forthcoming book, ...
August 1, 2019