Blog
It doesn’t matter if you’re starting a new business, or thinking about an existing one. Here’s a marketing outline that will cover about 95% of all the businesses I can think of, regardless of type or industry. (more…)
As I’ve said repeatedly, “It’s called social media for a reason.” How do you gain traction with people on social media? Not by telling them things, but by asking them questions. (more…)
I was asked to add an e-commerce section to a website by a colleague. The client was one of theirs. I started poking around on the site, gathering some information for the upgrade, when I noticed the registration info. Specifically, the site wasn’t registered to the end user – a bakery. Rather, the whole thing was registered in the name of the person who created the design for their site. (more…)
Landing pages are great. You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net. Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel. But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange. Sometimes, the prospect just has to call you.
But how do you know which ad the prospect is responding to?