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Tips For Creating Content Your Customers Desire – 4 of 6

Tip 4 of 6 for crafting content your target audience wants to consume.  Involve others in your content.

Tips For Creating Content Your Customers Desire – 3 of 6

Tip 3 of 6 for crafting content your target audience wants to consume. Have someone you trust look over your message ...

Tips For Creating Content Your Customers Desire – 2 of 6

Tip 2 of 6 for crafting content your target audience wants to consume.  Craft messages that are timely and compelling.

Tips For Creating Content Your Customers Desire – 1 of 6

Tip 1 of 6 for crafting content your target audience wants to consume.  Know your target audience, and what they want...

Circle of Three P’s: Self Promotion & Digital Media

8494414 - screws screwed in wood with wood shavingsIn the course of working with many of my clients, I help them produce Expert Proof Materials – EPM for short.  These could be books, DVDs, online instructional courses, or almost anything else.  Regardless of the end product, there’s a system to producing them.  Well, a cycle actually. (more…)

The Expertise Tree

Very much like the tree falling in the forest, if you have expertise and no one knows it, are you an expert?

Houses Don’t Build Themselves

Let’s say you wanted to build a house.  Somehow, you got all the tools and materials to build it dropped on your empty lot.  How long until you’d be able to live in it?

Well, that depends.  If you hire a team of contractors and laborers, you might be able to move in in just a couple months.  If you and a couple buddies work at it during the week, maybe less than a year.  If you work on it at night and on weekends, it’s going to take a lot longer.  And if you do nothing at all?  That’s easy – never. (more…)

Online Workage

online_softwareWe’re getting back to the point where Agile’ is planning to put on it’s own webinars, and perhaps help others put on webinars as well.

Not surprisingly, Google Hangouts and Hangouts On Air has been adopted by a lot of presenters.  But neither of those is perfect for marketers.  So a number of other businesses have used Google Hangouts as the backbone, and extended the technology around it. (more…)

Facebook Author’s Page

I’d like to ask a favor. If you know someone who might be interested in reading up on marketing, please invite ...

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