Blog
I’ve been talking with a lot of people lately about ‘building your email list.” Rule #1, they say, is give something away for free. Okay, there’s merit in that suggestion I suppose. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you. You want to charge people on your list for what they get. (more…)
May 30, 2017
My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it! T...
May 26, 2017
Action 2 of 7 – create a profile of your target market avatar.
March 27, 2017
RecEx Principle #5: Trappings.
February 20, 2017
RecEx Principle #4: Repetition, repetition, repetition.
February 13, 2017
Exclusivity is so important, it gets two graphics of its own. Pass them both along – after you print them out.
February 6, 2017
It’s called social media for a reason. From my forthcoming book, Profile Your Target Market
January 2, 2017
It’s tough producing content. I know – I do it for myself and my clients on a constant basis. But once it’s produced, you’ve got to get it in front of them.
August 25, 2016
Tip 6 of 6 for crafting content your target audience wants to consume. Make your releases both regular and substantive.
August 23, 2016
Tip 5 of 6 for crafting content your target audience wants to consume. Time your content so it relates to current ev...
August 16, 2016