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As business people, we all want to sell our products and services. If we’re smart, we’re talking with members of our target market. Two of the things we want to do with our target market are: 1) build a relationship and 2) find out what they want to buy. The easiest way to accomplish both is to ask questions, and listen and respond to the answers. And there’s one very important question you should ask before you attempt to sell them anything.
This post is all about you. I want to know: marketing-wise, what’s working for you? How are you getting the attention of prospects? What media are you using? Blogs, podcasts, video, articles, social media sites – what?
In our last video we talked about measuring everything and determining the results of what you’ve done based on those measurements. In this particular video we’re going to talk about measuring something the cost of doing business.
Now in a noir film the cost of doing business might be paying off gangsters. That’s not what we’re talking about. But what I am talking about is measuring everything that goes into keeping your location open – keeping your business open – so that you can do business and find customers and produce a profit. (more…)
So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on. What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things. (more…)