Marketing Your Biz

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Kudos to AT&T

I recently changed cell phone services.  I’d been with AT&T for years – since I got my first cell pho...

Info member sites

For the last 5 days – well, nights actually – I’ve been working on putting together paid membership...

Ratcheting up

I had a job in retail a long time ago, working at a now-defunct chain called Software Etc.  Over the years, I’d...

Customer service isn’t fair

I supply most of my clients with a copy of Zingerman’s Guide to Giving Great Service.  Click on the Recommended...

Expert advice

I was in Okinawa with a karate instructor last year for the Okinawa Karate Invitational Tournament.  Our home (or hon...

Being recognized as an expert

Most entrepreneurs are experts at whatever they’ve chosen to do.  I mean, why choose to be in a business you kn...

I hate selling

Not only do I hate selling, I can be darned good at it, which makes it worse. And in our culture, the entire sales pr...

Why Action?

There are dozens, likely hundreds, of digital and printed periodicals offering advice to marketing and sales professi...

Customer satisfaction is pointless

I’ve had a few restaurants as clients.  They’ll tell you that the last thing they are selling is food.  A...

5 hard lessons learned early

My first real job, after selling fruits & nuts from a kiosk under a mall escalator, was doing inbound sales for a...