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Raise Your Prices!

A $1,200 hair cut?  People are lining up for them. Business Week Article

The FUFT Principle – You Read It Here First

You’re sitting around doing nothing, or maybe at the office having a conversation, when suddenly the best idea ...

Three Letter Words

We’re all familiar with the euphemism “four letter words.”  There seem to be a lot of those in our ...

Educate, Then Sell

Years ago, I had an unusual interaction with a sales person.  It was winter, about 7:30 PM so it was already dark.  M...

Your Book As A Business Card

We have a number of clients who have published books, or put out instructional DVDs.  Some of them have had a hard ti...

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The Customer Is Not Always Right