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It’s tough producing content. I know – I do it for myself and my clients on a constant basis. But once it’s produced, you’ve got to get it in front of them.
This post is all about you. I want to know: marketing-wise, what’s working for you? How are you getting the attention of prospects? What media are you using? Blogs, podcasts, video, articles, social media sites – what?
So how do you know how your business is doing? Well, you could measure a bunch of different things and come up with numbers. Compare numbers: this month’s sales this year versus this month’s sales last year and that sort of thing. That’s a financial way of of of measuring things and finding out how you doing.
I have another suggestion for you. Ask. Ask your current clients how you’re doing, what kinds of things they want. What kind of things about you and your business make them happy. What kinds of things would they want instead. Is it something you do? That you don’t do? Can you offer them another service? Can you offer them a recommendation to somebody else who does that type of service? You need to find out. (more…)
In order to make friends, you need to be a friend. To make a business connection, you have to be one for the other person.
In our last video we talked about measuring everything and determining the results of what you’ve done based on those measurements. In this particular video we’re going to talk about measuring something the cost of doing business.
Now in a noir film the cost of doing business might be paying off gangsters. That’s not what we’re talking about. But what I am talking about is measuring everything that goes into keeping your location open – keeping your business open – so that you can do business and find customers and produce a profit. (more…)
This year, we put time and money into helping a non-profit. This organization has three main aims:
First, they provide a martial arts program to impoverished children in a bad area of the city. While they’re getting physically fit and learning to defend themselves, they’re also building character. They develop self-discipline, self reliance, and becoming good citizens.