Blog
All things being equal, you don’t want all things to be equal. Take advantage of every opportunity to show pro...
January 16, 2017
It’s called social media for a reason. From my forthcoming book, Profile Your Target Market
January 2, 2017
This time of the year – early November through mid-December – is always very busy for me. I’ve got...
December 11, 2016
As business people, we all want to sell our products and services. If we’re smart, we’re talking with members of our target market. Two of the things we want to do with our target market are: 1) build a relationship and 2) find out what they want to buy. The easiest way to accomplish both is to ask questions, and listen and respond to the answers. And there’s one very important question you should ask before you attempt to sell them anything.
September 29, 2016
In broad terms, advertising is buying space in promoted media, or someone else’s space. But what if you wrap your vehicle? Or put up signs where you’re working? Is that advertising?
September 8, 2016
I highly recommend the Best Self journal for setting and achieving goals. Take a look here: http://amzn.to/2bMW6IR
August 26, 2016