Video

Experimenting On Myself

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I’m finishing up a new, short book on planning (I have it out to beta readers now). I decided, since I have a license for some specialized marketing software I should really use it.
 
The basic idea breaks down into four parts: 1) target specific audiences 2) write two sets of copy for each audience – remove pain point and add a pleasure point 3) split test video vs text and 4) make advertising the last thing you do, with each ad pointing to a specific landing/sales page. Of course, that’s after I list out the benefits the book can/will bring to readers.

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Interview – Target Market Book

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My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it!  The always gracious Melissa Smith, a Virtual Assistant Staffer & Consultant, interviewed me for a discussion she was having with her virtual assistant students.  If you’re looking for a virtual assistant, or if you’re a VA and … Read more

Almost Done

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This time of the year – early November through mid-December – is always very busy for me.  I’ve got two major clients running major projects that I have to juggle.  I do a two-disk DVD project for one client, shooting the video and then editing and duplicating it.  I got the first disk completed this … Read more

Video – Poll Your Customers

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So how do you know how your business is doing? Well, you could measure a bunch of different things and come up with numbers. Compare numbers: this month’s sales this year versus this month’s sales last year and that sort of thing. That’s a financial way of of of measuring things and finding out how you doing.

I have another suggestion for you. Ask. Ask your current clients how you’re doing, what kinds of things they want. What kind of things about you and your business make them happy. What kinds of things would they want instead. Is it something you do? That you don’t do? Can you offer them another service? Can you offer them a recommendation to somebody else who does that type of service? You need to find out.

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