Blog
This year, we put time and money into helping a non-profit. This organization has three main aims:
First, they provide a martial arts program to impoverished children in a bad area of the city. While they’re getting physically fit and learning to defend themselves, they’re also building character. They develop self-discipline, self reliance, and becoming good citizens.
So when you’re doing anything at all throughout your business (and again I’m talking mostly about marketing), what you want to do is measure anything and everything that can you can get your grubby little paws on. What I mean, is whether it’s something that you’re doing to garner views on social media, or whether it’s money that you’re spending for advertising or for hiring somebody to do a job, you need to be able to measure these things. (more…)