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Marketing Your Biz

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I Started A Religious War

I’m doing some work for a non-profit who will currently remain nameless.  One of the fundraising ideas I had fo...

Interview – Target Market Book

My new book Profile Your Target Market is about to come out, and someone’s already interviewing me about it!  T...

Testimonials – Action 7 of 7

Action 7 of 7 – Get people to say positive things about you and your business, then publicize them.

Target Market Avatar – Action 2 of 7

Action 2 of 7 – create a profile of your target market avatar.

Commit To Your Specialty – Action 1 of 7

Action 1 of 7 – Commit to your specialty.

Decisions

Make brisk, clear-cut decisions a habit.

Behavior

Is your behavior ethical and honorable?

Trappings

RecEx Principle #5: Trappings.

Repetiton

RecEx Principle #4: Repetition, repetition, repetition.

All Things Being Equal

All things being equal, you don’t want all things to be equal.  Take advantage of every opportunity to show pro...