Landing pages are great.  You can – and should – set one up for each different ad or content marketing effort you put out on the ‘net.  Landing (or squeeze) pages are the Holy Grail when it comes to automatically adding contacts to your marketing & sales funnel.  But sometimes, the content just doesn’t lend itself to a simple “give me your lead magnet” email exchange.  Sometimes, the prospect just has to call you.

But how do you know which ad the prospect is responding to?

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