Blog
If you were sliding down the side of a mountain to your certain death, would you insist on grabbing hold only when the very best opportunity presented itself?
Hell no! As long as you could make a good grab, one that would at least slow you down and give you better opportunities for better grabs, you’d do it.
I have clients who argue with me about this. If you’re creating a product – a book, a DVD, a membership site – for the first, second or even 3rd time, you don’t need “perfect” or even “great.” You should be happy with “good enough.” (more…)
I’ve been on vacation. That said, I’m a terrible business owner slash sales person in general, because I almost never have business cards or a book with me. It’s true, I brought both of those on my trip, but they were safely packed away with my laptop in my hotel room when I ran into a very nice young gentleman.
We got talking about his family’s business, and how they’ve been running an extension to their business without marketing for several years. They’re planning on trying to “flip the switch” on marketing at the beginning of 2015. (more…)
My wife and I are spending some quality time in the Southwest US. Specifically, Albuquerque New Mexico. A couple days back, we went to the 10th Annual Salsa Fiesta held in Old Town, ABQ.
I’m a wimp. I was only able to make it through two of the three tents filled with contestants and their salsa samples. In one of the tents, one of the contestants was urging the public to vote for them as the winners. The staff at the booth asked, in loud voices: “Please vote for booth #18. Remember, when you vote, please vote for booth 18.” (more…)
I'm putting together a mobile audio rig for an upcoming project. Part of that will be to talk with others over Skype and record the content. In the past week, I bought two different external USB microphones. The first wouldn't let me hear anything without unplugging it. I emailed the manufacturer for help, and got a notice back last night that my email hasn't gone through because their site is messed up.
I bought a 2nd mic – a Yeti from Blue. Works and sounds great, except that again, I was having problems. Specifically, with Skype. I could hear things great now, but my mic wouldn't work with Skype. I even took their advice on the front of their website and made sure I had the newest version.
I bit the bullet yesterday and started a chat session with their support. After waiting 25 minutes, I was finally connected with Kowji, one of the reps. I told her the problem, and she wanted to access my computer. Of course, I was sitting in my comfy chair in front of my desktop, not at a table with my laptop. After some kajiggering (technical term!), I switched to the laptop and let her in.
One of the biggest worries, shared by most of my clients, is "How can I catch the media's attention?"
In today's world, you can be the media. Media releases – print, audio or video – are all fine things. But why wait around for someone to notice you when you're already doing most of the work? Just finish it up and distribute the final product yourself.