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I've gotten 3 new clients who wanted me to put together web sites for them. I pitched all of them sites based on WordPress software. It was originally a blogging software, but it's expanded to become a true Content Management Service (CMS). All of them agreed, so I'm putting together a sort of recipe book for all the sites I'm managing that are based on WordPress. And I'm not managing all my clients' sites! There are at least two others I can think of off the top of my head that run on WordPress where they have someone else managing it.
So we are managing twelve – that's 12 – sites running on WordPress right now. I may have a couple more who will ask to be switched over in the future. About half of those are for the same client, and they're running a similar setup on each site. They're looking to collect names & email address so that they can cultivate those visitors, so they're putting most of the content behind membership walls. The first level is free – meant to give the visitors access to a taste of what my client offers at a higher price. Most of them (based on statistical probability) won't go for it. But the ones who do should realize significant benefit from their paid memberships.
We have a client who runs a tiny, local restaurant review site. As you may know, we advise our clients that advertising – paying to put yourself in front of others – should be the last thing they consider when putting together their marketing plans. Not because "it's a rip-off" or some other negative reason, but because there are a ton – hell, two tons of things you can do for free or at minimal cost that will put you in front of your audience before finding a medium and paying them for some space.
But in examining or client's options, we had to agree that is was time to begin to advertise. We wanted to put their web site in front of people in their area who were looking for "restaurant reviews" right now, but we didn't want it to cost an arm and a leg. This is a tiny site, and is still not breaking even. So we went with Google AdWords, and set a daily budget that would barely get you a cup of hot stuff at your favorite coffee house.