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Dave Johnson ran a small rug cleaning business in Central City. He had a name for the business that told clients exactly what he did – Dave's Superior Carpet Cleaning. After doing some research on what other cleaners in the area charged, he determined that his rates were right in the middle – not too high, and not too low.
Dave had higher aspirations, though. He wanted to do better than just squeek by. He wanted to make enough money to support his family comfortably, but he also wanted to have the time to spend with them. Dave wanted to make more money than his competition, and work fewer hours. He saw some of the cleaning businesses in other cities with their large, flashy trucks and new he could do just as well himself.
While Dave was looking for help, he came across ProfitAsAnExpert.com – Agile' Marketing's training system on increasing his wealth as a Recognized Expert. Dave looked it over and decided that the cost was worth it, and he'd give it a try.
Originally the term masterpiece referred specifically to a piece of work by an apprentice or journeyman who wanted to become a master craftsman in the European guild system of the Middle Ages. That piece was often displayed in the guild house as evidence that the worker had sufficient skill and expertise to warrant being a master at his chosen craft.
There are a number of different media, all of which are now open to individuals because of advances in technology. It will take you very little effort to produce EPM (Expert Proof Materials) in multiple formats. Here are just a few of the materials you can produce and distribute quickly and inexpensively.
I spent the morning driving around, dropping off award certificates. One of our clients is the review site CNYDining.com , and they asked us to create and deliver award certificates to the last several places to which they'd given 4 star or better reviews. So, loaded up with the freshly printed awards, I made my rounds of the city of Syracuse.
I realize that it's the Friday before the holiday that officially kicks off the summer season, but every place I stopped – except one – had the second string on today. My first stop was a donut shop that's only open early in the morning. A part-timer was on, and she thought the award was cool, and put it aside for the owner. Things went. . . well, not exactly down hill from there, but things started to get skewed. I visited a place that didn't open 'til noon, and scooted off again. The next guy just shrugged and smiled. The following restaurant was the one where the manager was still on duty. However, she looked like I was presenting her with a bill. I explained what it was, and she cheered right up.