recognized expert

The Story of Dave

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Dave Johnson ran a small rug cleaning business in Central City. He had a name for the business that told clients exactly what he did – Dave's Superior Carpet Cleaning. After doing some research on what other cleaners in the area charged, he determined that his rates were right in the middle – not too high, and not too low.

Dave had higher aspirations, though. He wanted to do better than just squeek by. He wanted to make enough money to support his family comfortably, but he also wanted to have the time to spend with them. Dave wanted to make more money than his competition, and work fewer hours. He saw some of the cleaning businesses in other cities with their large, flashy trucks and new he could do just as well himself.

While Dave was looking for help, he came across ProfitAsAnExpert.com – Agile' Marketing's training system on increasing his wealth as a Recognized Expert. Dave looked it over and decided that the cost was worth it, and he'd give it a try.

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Put Together Your Expert Proof Product

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Every Recognized Expert should have an Expert Proof Product (EPP), or better yet – several that make up their Expert Proof Materials (EPM).  An EPP could be a book, or a DVD or an audio CD, almost anything that demonstrates that the person is an expert in a particular subject, has definite ideas and opinions, and can reasonably be considered an expert on their subject.

In creating a non-fiction book (a novel could be considered EPP if the person is establishing their credibility as a fiction writer, or perhaps as a creative writing teacher), you don’t have to start from scratch.  Putting together a series of articles or blog posts into a narrative that explains or explores the Expert’s niche is perfectly acceptable.  Adding in some charts, perhaps even a transcript of an interview or two is also a possibility.

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Mine For Your Gold

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How do most people find gold?  Well, they look at the ground and pick up shiny rocks.  They see another one a few feet away and they run to that one.  Then there’s one over there, by that boulder.  Yeah, you get it: I’m literally bringing the “low hanging fruit” analogy down to earth. So … Read more