So when you’re getting ready to go, you need a system or process.  And let me tell you a bad system or process is better than no process at all.  What I mean is, you can always change things and move things in the direction that you want to go.  But you can’t do that until you get going.  You get going by using a process or system and it doesn’t matter.  I’m specifically talking about marketing but it could be for anything.  (more…)