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As business people, we all want to sell our products and services. If we’re smart, we’re talking with members of our target market. Two of the things we want to do with our target market are: 1) build a relationship and 2) find out what they want to buy. The easiest way to accomplish both is to ask questions, and listen and respond to the answers. And there’s one very important question you should ask before you attempt to sell them anything.
This year, we put time and money into helping a non-profit. This organization has three main aims:
First, they provide a martial arts program to impoverished children in a bad area of the city. While they’re getting physically fit and learning to defend themselves, they’re also building character. They develop self-discipline, self reliance, and becoming good citizens.