Blog
The beginning of that sentence is, “I do stupid things.” Well, silly anyway.
Amazon has this system where you can run a “giveaway.” I wanted to try it out. Now, the silly part isn’t what happened – I gained 132 followers to my twitter (@AhZhillAy) account. Nor the fact that I set the system to give an ebook to every 12th person. (more…)
I’ve been talking with a lot of people lately about ‘building your email list.” Rule #1, they say, is give something away for free. Okay, there’s merit in that suggestion I suppose. But quantity does not equal quality. If you want quality subscribers who are more likely to buy whatever it is you’re going to sell down the line, you want people who’ve already shown a willingness to buy from you. You want to charge people on your list for what they get. (more…)
When marketing your product or service, you want to identify the people who are most likely to buy your product or service. Not all bald men buy toupees. Not all thirsty women buy Diet Coke. You want to find out what the qualities are about the individuals in your target market that make it more likely they’ll buy what you’re selling. (more…)
Most new sales and business folks think of their market – that is, the people who will buy their product or service – is anyone at all. Anyone at all, given the right price or motivation, could possibly buy whatever you’re selling. (more…)
Testimonials – Action 7 of 7