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It’s Called Social For A Reason

It’s called social media for a reason. From my forthcoming book, Profile Your Target Market

Happy New Year!

My you find health and prosperity in 2017.  Our best to you and yours!

Merry Christmas!

Whatever holiday you celebrate, may you enjoy safety and peace, health and prosperity.  My you find blessings, and be...

Almost Done

This time of the year – early November through mid-December – is always very busy for me.  I’ve got...

Is It Advertising?

Shuttle-bus-wrap-for-the-Dallas-Museum-Of-Art-in-Dallas-TXIn broad terms, advertising is buying space in promoted media, or someone else’s space.  But what if you wrap your vehicle?  Or put up signs where you’re working?  Is that advertising?

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Tips For Creating Content Your Customers Desire – 6 of 6

Tip 6 of 6 for crafting content your target audience wants to consume.  Make your releases both regular and substantive.

Tips For Creating Content Your Customers Desire – 5 of 6

Tip 5 of 6 for crafting content your target audience wants to consume.  Time your content so it relates to current ev...

Tips For Creating Content Your Customers Desire – 4 of 6

Tip 4 of 6 for crafting content your target audience wants to consume.  Involve others in your content.

Tips For Creating Content Your Customers Desire – 3 of 6

Tip 3 of 6 for crafting content your target audience wants to consume. Have someone you trust look over your message ...

Tips For Creating Content Your Customers Desire – 2 of 6

Tip 2 of 6 for crafting content your target audience wants to consume.  Craft messages that are timely and compelling.